[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.zasekni.cz\/moleskine-luxus-z-papiru\/#Article","mainEntityOfPage":"https:\/\/www.zasekni.cz\/moleskine-luxus-z-papiru\/","headline":"Moleskine: luxus z pap\u00edru","name":"Moleskine: luxus z pap\u00edru","description":"N\u00e1pad na mal\u00e9 z\u00e1pisn\u00edky s\u00a0obl\u00fdmi rohy, kvalitn\u00edm pap\u00edrem a m\u011bkkou vazbou nen\u00ed nijak nov\u00fd. Pokud se pod\u00edv\u00e1te na jak\u00fdkoli francouzsk\u00fd film za devaten\u00e1ct\u00e9ho nebo dvac\u00e1t\u00e9ho stolet\u00ed, jist\u011b si v\u0161imnete spousty pouli\u010dn\u00edch mal\u00ed\u0159\u016f, jak do sv\u00fdch skic\u00e1k\u016f zaznamen\u00e1vaj\u00ed \u017eivot pouli\u010dn\u00ed Pa\u0159\u00ed\u017ee. V\u017edy\u0165 i Jack Dawson, fiktivn\u00ed hrdina megahitu Titanic, vytahuje ve filmu sv\u016fj z\u00e1pisn\u00edk s\u00a0portr\u00e9ty pa\u0159\u00ed\u017esk\u00fdch ... <a href=\"https:\/\/www.zasekni.cz\/moleskine-luxus-z-papiru\/\" class=\"more-link\">P\u0159e\u010d\u00edst<span class=\"screen-reader-text\"> \"Moleskine: luxus z pap\u00edru\"<\/span> &raquo;<\/a>","datePublished":"2023-06-12","dateModified":"2023-06-12","author":{"@type":"Person","@id":"https:\/\/www.zasekni.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.zasekni.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9cac53ffad5d6e0659d72eaf216400c165f8fbf396c79017c66698a8aa5be23d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9cac53ffad5d6e0659d72eaf216400c165f8fbf396c79017c66698a8aa5be23d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"zasekni.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.zasekni.cz\/wp-content\/uploads\/img_a316877_w2182_t1527709525.jpg","url":"https:\/\/www.zasekni.cz\/wp-content\/uploads\/img_a316877_w2182_t1527709525.jpg","height":0,"width":0},"url":"https:\/\/www.zasekni.cz\/moleskine-luxus-z-papiru\/","wordCount":388,"articleBody":"N\u00e1pad na mal\u00e9 z\u00e1pisn\u00edky s\u00a0obl\u00fdmi rohy, kvalitn\u00edm pap\u00edrem a m\u011bkkou vazbou nen\u00ed nijak nov\u00fd. Pokud se pod\u00edv\u00e1te na jak\u00fdkoli francouzsk\u00fd film za devaten\u00e1ct\u00e9ho nebo dvac\u00e1t\u00e9ho stolet\u00ed, jist\u011b si v\u0161imnete spousty pouli\u010dn\u00edch mal\u00ed\u0159\u016f, jak do sv\u00fdch skic\u00e1k\u016f zaznamen\u00e1vaj\u00ed \u017eivot pouli\u010dn\u00ed Pa\u0159\u00ed\u017ee. V\u017edy\u0165 i Jack Dawson, fiktivn\u00ed hrdina megahitu Titanic, vytahuje ve filmu sv\u016fj z\u00e1pisn\u00edk s\u00a0portr\u00e9ty pa\u0159\u00ed\u017esk\u00fdch prostitutek. Tak\u017ee nen\u00ed divu, \u017ee se podobn\u00e9mu typu pap\u00edrensk\u00e9ho zbo\u017e\u00ed da\u0159ilo. S\u00a0n\u00e1stupem levn\u011bj\u0161\u00ed konkurence na konci dvac\u00e1t\u00e9ho stolet\u00ed ale tato tradice vymizela, a blo\u010dky upadly v\u00a0zapomn\u011bn\u00ed.\u00a0To se zm\u011bnilo v\u00a0roce 1997, kdy Maria Sebregondi navrhla uveden\u00ed podobn\u00e9ho typu z\u00e1pisn\u00edku, tentokr\u00e1t ale na italsk\u00fd, nikoli francouzsk\u00fd trh. Spole\u010dnost Modo &amp; Modo se n\u00e1padu chopila, a brzy ji\u017e na trh vypustila prvn\u00ed p\u011bt tis\u00edc kus\u016f. \u00dasp\u011bch nejsp\u00ed\u0161 p\u0159ekvapil i je sam\u00e9, proto\u017ee o rok pozd\u011bji u\u017e prodeje vyst\u0159elily na \u0161estin\u00e1sobek, a o produkty mal\u00e9 zna\u010dky byl z\u00e1jem po cel\u00e9 Evrop\u011b, v\u010detn\u011b jejich domovsk\u00e9 francouzsk\u00e9 metropole. V\u00a0n\u00e1sleduj\u00edc\u00edch letech pak firma p\u0159e\u017eila n\u011bkolik akvizic, ale st\u00e1le si uchovala sv\u016fj charakteristick\u00fd punc s\u00a0d\u016frazem na kvalitn\u00ed zpracov\u00e1n\u00ed a tomu odpov\u00eddaj\u00edc\u00ed cenu. Ta v\u0161ak z\u00e1kazn\u00edk\u016fm podle v\u0161eho nijak nevad\u00ed, proto\u017ee p\u0159ed sedmi lety uvedl Moleskine na trh celou novou \u0159adu, kter\u00e1 se tentokr\u00e1t soust\u0159ed\u00ed hlavn\u011b na \u010dten\u00ed, cestov\u00e1n\u00ed a dal\u0161\u00ed aspekty \u017eivota modern\u00edho \u010dlov\u011bka.\u00a0Jak to, \u017ee se vlastn\u011b zna\u010dce, zalo\u017een\u00e9 na produkci pap\u00edrov\u00e9ho zbo\u017e\u00ed, da\u0159\u00ed v\u00a0digit\u00e1ln\u00ed dob\u011b tak dob\u0159e? P\u0159edev\u0161\u00edm, Moleskine se v\u010das nalodil na digit\u00e1ln\u00ed revoluci, a sv\u00fdm z\u00e1kazn\u00edk\u016fm dnes poskytuje p\u0159\u00edstup k\u00a0exkluzivn\u00edm online materi\u00e1l\u016fm, jako jsou aplikace nebo mo\u017enost st\u00e1hnout si personalizovan\u00e9 potisky. K\u00a0ned\u00e1vn\u00fdm projekt\u016fm pat\u0159\u00ed t\u0159eba i Moleskine kav\u00e1rny, designovan\u00e9 podobn\u011b jako jejich zbo\u017e\u00ed v\u00a0duchu kombinace jednoduch\u00e9 italsk\u00e9 estetiky, elegance a maxim\u00e1ln\u00ed funk\u010dnosti bez ztr\u00e1ty pohodl\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Moleskine: luxus z pap\u00edru","item":"https:\/\/www.zasekni.cz\/moleskine-luxus-z-papiru\/#breadcrumbitem"}]}]